1997 

Upstairs was born
Jan and Trea quit kitchen renovations and, due to increasing consumer demand, focus entirely on stair renovations in the Netherlands and Belgium. Upstairs Staircase renovation is a fact: the start of the specialist in staircase renovation.

Upstairs has been launched

Jan and Trea are moving away from kitchen renovations and, in response to growing consumer demand, are now focusing entirely on staircase renovations in the Netherlands and Belgium. Upstairs Staircase Renovation is now a reality: the launch of the leading specialist in staircase renovation.

Upstairs timeline

 

2002

Nationwide on TV - DIY and living (SBS6)
In the popular handyman programme, Upstairs inspires DIYers with tips and ideas. The result: a breakthrough and thousands of requests.

Nationwide on TV – DIY and home improvement (SBS6)

In this popular DIY programme, Upstairs inspires DIY enthusiasts with tips and ideas. The result: a breakthrough and thousands of enquiries.

Upstairs timeline

2004

Upstairs at eigen huis & tuin (RTL4)
For six years, Upstairs shows how a staircase makes a difference in interiors. Dozens of stairs get a completely new look.

Upstairs on Eigen Huis & Tuin (RTL4) For

six years, Upstairs has been showing how a staircase can transform an interior. Dozens of staircases are given a complete makeover.

2008

Best managed companies
Upstairs is voted one of the fifty best-run companies in the Netherlands in the Deloitte competition Building the Best. A recognition of our financial management, talent development and innovativeness.

Best Managed Companies:

Upstairs has been named one of the fifty best-managed companies in the Netherlands in Deloitte’s ‘Building the Best’ competition. This is recognition of our financial management, talent development and innovative strength.

Upstairs timeline

2010

The largest mobile staircase in the world!
Together with the Diabetes Fund, Upstairs is building a staircase 35 metres long and 12 metres high - good for 125 steps. The eye-catcher of the Upstairs Run, a nationwide stair race.

The world’s largest mobile staircase!

Together with the Diabetes Fund, Upstairs is building a staircase 35 metres long and 12 metres high – comprising 125 steps. It is the centrepiece of the Upstairs Run, a nationwide stair-climbing competition.

Upstairs timeline

2011

Launch of our magazine 'caught'
As the first stair renovation company, Upstairs is launching its own lifestyle magazine, full of inspiration, stories and photography.

Launch of our magazine 'betrapt' Upstairs is the first staircase

renovation company to launch its own lifestyle magazine, packed with inspiration, stories and photography.

Upstairs timeline

2012

Designer Bertram Beerbaum designs staircase line
Using natural materials such as leather and blue steel, Bertram Beerbaum designs an exclusive collection for Upstairs: robust yet chic.

Designer Bertram Beerbaum designs a range of staircases

Using natural materials such as leather and blue steel, Bertram Beerbaum has designed an exclusive collection for Upstairs: robust yet stylish.

Upstairs timeline

2013

Start own production company & launch World Collection
With Van Dijk Postforming & Vlakverlijming B.V., Upstairs brings production in-house. This way, we maintain control and guarantee top quality.

Launch of our own manufacturing company & launch of the World Collection

With Van Dijk Postforming & Vlakverlijming B.V., Upstairs is bringing production in-house. This allows us to maintain control and guarantee top quality.

The first in-house collection features wood textures, concrete and marble finishes, and leather effects, all available exclusively at Upstairs.

Upstairs timeline

 

2014

Collaboration with vtwonen
In love with your home again, the stairs are tackled weekly by Upstairs. The perfect match in terms of home trends.

In collaboration with vtwonen’s

‘Weer Verliefd op je Huis’ (Fall in Love with Your Home Again), Upstairs tackles a staircase every week. The perfect match when it comes to home trends.

Upstairs timeline

2016

International expansion
Upstairs is expanding into Germany. From 2016, we will be active in North Rhine-Westphalia.

International expansion:

Upstairs is expanding into Germany. We have been operating in North Rhine-Westphalia since 2016.

Upstairs timeline

2017

20 years of craftsmanship
An anniversary full of experience and innovation. In honour of this, we are launching Limited Edition decor Blue Ice.

20 years of craftsmanship

An anniversary marked by experience and innovation. To celebrate this, we are launching the Limited Edition Blue Ice design.

Upstairs timeline

2018

Dome partner dvv trophy
Upstairs kicks against cancer and supports research through the DVV Insurance Trophy in Belgium.

Upstairs, a

partner of the DVV Trophy, is taking a stand against cancer and supporting research through the DVV Insurance Trophy in Belgium.

Upstairs timeline

Rick Steyvers

Each step in our timeline shows how ambition, innovation and craftsmanship have brought us to where we are today, as a market leader that continues to innovate. And our journey is far from over.

Rick Steyvers - CEO

2019

Back on Belgian TV - vtwonen
In A fresh start with vtwonen, Upstairs again gives stairs a stylish new look.

Back on Belgian TV – vtwonen

In ‘A Fresh Start with vtwonen’, Upstairs gives staircases a stylish new look once again.

Upstairs timeline

2020

A lot happened in 2020
With the move to the new headquarters at the Risseweg in Weert, the opening of Upstairs Inspiration and the weekly staircase renovations in Buy Without Looking, we are taking big steps in growth, experience and national visibility.
  • New headquarters in Weert:
    Upstairs is moving to Risseweg, offering more space for growth, innovation and inspiration.

  • Opening of Upstairs Inspiration:
    An experiential showroom where customers can experience all the possibilities first-hand – with advice from our experts.

  • Partnership with ‘Kopen zonder kijken’
    Upstairs renovates the staircase every week on this popular TV programme.
    Upstairs timeline

2021

Introduction Earth collection
Six subtle colours for risers and banisters, perfectly matched to our collections.

Introducing the Earth collection:
six subtle colours for skirting boards and banisters, perfectly coordinated with our collections.

Upstairs timeline

2022

Jubilee year
In 2022, we celebrated our 25th anniversary. With a special Blackwood anniversary décor and a unique staircase storybook. We introduced the Jazz collection and five new decors for the World collection. We were named World-class Workplace and main sponsor of Bospop. We closed the anniversary year with a major event and the official opening of the StairCampus.
  • 25 years of Upstairs
    A quarter of a century of craftsmanship! We are celebrating this anniversary with pride and ambition for the future.
    Upstairs timeline

  • Anniversary finish: Blackwood
    Blackwood, a dark, luxurious finish that perfectly suits our 25th anniversary.

  • Unique staircase stories book
    A collection of fantasy stories featuring the staircase as the central character, symbolising our passion and dedication. From the very beginning, 25 years ago, right up to the present day.
    Upstairs timeline

  • World-class workplace
    91% of our staff are proud of Upstairs. This has earned us the World-class Workplace certification.

  • Main sponsor of Bospop
    During our anniversary year, we are joining forces with Bospop. The Upstairs Skydeck will be the VIP deck for three years.

  • Open day + festival
    We are celebrating our anniversary with a major event and the official opening of the StairCampus.

  • New colours in the World Collection
    Five trendy designs enrich our range: Cosmic Stone, Blackwood, Bright Marble, Misty Oak and Dark Walnut.

  • Introduction of the Jazz collection
    A leather collection full of warmth, luxury and elegance.
    Upstairs timeline

2023

Impact, innovation and inspiration
In 2023, we took action for KWF. The Steyvers family participated in Alpe d'HuZes and raised €27,798. This amount was topped up to a donation of €30,000. Our stairs shone as a partner in Van Woonvilla naar Droomvilla. We also received Minister Van der Wal, who saw how we are committed to sustainable innovations, including applications with kiri wood. In November, we opened our new showroom in Hoogeveen, with sample staircases and four style rooms full of inspiration.
  • Alpe d’Huzes
    Within our lovely family business, we have been confronted with cancer a little too often in recent years. As well as hitting the Steyvers family hard, this terrible disease also affects our staff and loved ones. That is why, on Thursday 1 June 2023, the Steyvers family took part in Alpe d’Huzes for the KWF. And with great success, as the Steyvers family ultimately raised €27,798 through their participation in Alpe d’Huzes! They are topping up the amount themselves, so that we will ultimately donate €30,000 to the KWF. How wonderful!
    Upstairs timeline

  • Partnering with ‘From Villa to Dream Villa’
    Upstairs staircases shine in this TV programme about design and architecture.

  • Minister Van der Wal pays a visit
    During her visit, the minister sees how Upstairs is committed to sustainable innovations, including the use of kiri wood.
    Upstairs timeline

  • New showroom in Hoogeveen Our showroom in
    Hoogeveen has been open since November 2023. With display staircases and four style rooms, you can experience here which staircase and which decor best suits your interior.
    Upstairs timeline

2024

Growth, renewal and smart innovations
In 2024 we opened our third showroom in Utrecht, renovated the showroom in Weert, introduced block steps, Smart Stairs, the new decor Leather Latte and the colour Ink, as well as underlining our quality with a lifetime guarantee on our stair renovations.
  • Third showroom in Utrecht
    From March 2024, you can also visit our showroom in Utrecht, located within Homestudios. Here, you can view complete Upstairs staircases in show homes and receive personalised advice.
    Upstairs timeline

  • Showroom in Weert has been refurbished
    The showroom in Weert has undergone a complete makeover. The new look and feel blends seamlessly with that of Hoogeveen and exudes the same luxury as our staircase renovations.

  • Lifetime guarantee
    An Upstairs staircase is a staircase for life. That is why, since 2023, we have also been offering a lifetime guarantee on our staircase renovations.
  • Introduction of block steps
    With the arrival of block steps, we can now also renovate floating staircases and spiral staircases. A solid element for a robust and sleek look.

  • New colour for risers: Ink
    Ink is a deep black shade that combines beautifully with rustic and industrial interiors. A powerful colour that perfectly complements steel details in the home.
  • New finish: Leather Latte
    A light leather-effect finish with a tactile texture. Leather Latte blends effortlessly with Japandi and modern classic styles, giving your staircase a subtle touch of luxury.
  • Smart Stairs
    With Smart Stairs, we are introducing the smart staircase that combines safety and convenience. From notifications when the stairs are in use to motion detection: your staircase moves with you.

2025

New decors and Open Houses Route
In 2025, we introduced the decors Vanilla Cream, Longmont Stone and Bolon, and organised our first national Open House Route, where customers throughout the Netherlands opened up their renovated staircases to visitors.
  • New designs: Vanilla Cream, Longmont Stone & Bolon
    Vanilla Cream offers a soft marble effect in warm beige, whilst Longmont Stone adds a rugged concrete look in shades of grey and taupe. Bolon is a woven vinyl with a luxurious look: durable, stylish and easy to maintain.

    Upstairs timeline

  • First national open house tour

    We organised the first nationwide Open House Tour. During these days, our customers across the Netherlands opened their doors to show off their refurbished staircases. Visitors were given the chance to experience an Upstairs staircase in a real living environment – inspiring, personal and close to home.